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Photo of Brittany.

BRITTANY LUCKHAM | RESUMÉ

WORK PHILOSOPHY & GOALS

When it comes to what I believe in and value in a workplace I take a very simple approach. For me what matters is community and culture. I look for open communication, judgment free spaces, and an understanding that when mistakes are made it doesn’t mean you failed, it means you’ve learned something.

As much as possible I promote self-acceptance and growth. I believe it is the purpose of design and writing: to learn more, to take risks, to innovate, and to create opportunities. Life, for me, is all about the stories, our stories, our friend’s stories, our brands stories, and so on. Storytelling is something that has existed for as long as human beings have been alive, for as long as there has been language to articulate our thoughts and our ideas. And I’m here to simply tell those stories and to tell them in their own unique ways.

Difference may be what sets us apart. But what sets us apart, is what makes us stand out.

PROFILE

  • Self-taught in creative writing, copywriting, and graphic design with over five years of experience developing those skills for various personal and professional projects.

  • Successfully outlined and organized complex projects using organization, time-management, and problem-solving skills to meet desired assignment outcomes.

  • Self-taught coding basics (HTML and CSS) and design work within Canva to develop understanding of web design and social media marketing.

  • Utilized all skill sets to develop a personal brand that continues to improve as more knowledge and skills are obtained.

  • Expanded knowledge and understanding by reading in various genres to develop vocabulary and writing skills.

EDUCATION

Business Administration Marketing Diploma | 2019-2022

St. Lawrence College, Kingston Campus

Year 1-3 Completed | GPA: 3.7

Courses included:

  • Integrated Marketing Communications

  • Consumer Behavior and Research

  • Digital and Content Marketing

  • Marketing Metrics and Analysis

  • B2B Marketing

Projects Included:

  • StratSim Marketing Strategy Simulation

  • Introduction to Marketing Bikes - Marketplace Simulation

  • Stukent Mimic Pro and Mimic Social 

  • Business Plan Development 

  • Marketing Plan - Queen’s ESU Strategy for Schools and Private Schools 

Essentials of Writing Fiction Course | 2017

St. Lawrence College, Online

  • Creative writing

  • GPA: 4.0

Ontario Secondary School Diploma | 2016                                         

La Salle Secondary School

WORK EXPERIENCE

Owner and CEO | November 2022 - Present

NOTOLUX

  • Writing, designing, and organizing services for small businesses.

  • Copywriting, design work, and other marketing services for clients.

Marketing Staff | May 2022 - May 2023

Katherine Burrows Creative (KBC)

  • Designed and developed several eBooks as lead magnets.

  • Research and wrote several blog posts.

  • Developed a brand style guide for eBooks.

Copywriter/Social Media Marketer/Project Coordinator | 2020 - 2021

Spark, St. Lawrence College

  • Entrusted to write and edit website copy for clients to produce content that met their needs and expectations.

  • Edited email campaign copy for clients and produced clear, error-free copy.

  • Planned and developed original website copy that was then reviewed and critiqued to guarantee it met the clients requested needs.

  • Organized information and produced clear and concise content.

  • Understood the clients and their products/services and their target audience and competitors to create a compelling and unique voice for their copy and content.

  • Led discovery and strategy sessions in order to develop marketing recommendations for clients.

  • Oversaw and reviewed all copy for Spark's social media channels. 

PLACEMENT EXPERIENCE

Social Media and Content Creator | Jan - April 2021

Placement, Spark, St. Lawrence College

  • Effectively worked in a remote team with other social media and content creators to manage Spark’s four main programs: Spark, Innovation Hub, Enactus, and Your Way.

  • Streamlined and developed social media strategies and documents to clearly outline the content for future employees.

  • Planned and developed social media posts and blog content such as an Instagram Grid Template and Post Templates on Canva, as well as copy for each social media platform including LinkedIn, Instagram, Twitter, and Facebook.

  • Developed several campaigns such as a hiring campaign for Spark that was then re-shared with the other programs (e.g., Enactus).

  • Met all deadlines and remained organized and productive on several projects at once.

Marketing Student | Mar - Apr 2022

Placement, Katherine Burrows Creative (KBC)

  • Attended weekly team meetings and took formal meeting minutes and notes.

  • Researched and developed a guide of self-publishing platforms for KBCs clients.

  • Research, and developed a complete marketing strategy for a six month book launch with templates and step-by-step guides.

  • Wrote blog posts based on publishing platform research (1000+ words).

  • Created eBooks (8-10pgs) on Canva based on the blog post and one of KBCs podcast series.

SKILLS

Communication

  • Ability to communicate ideas effectively.

  • Strong written skills with respect to effective emails, reports, marketing content.

  • Comfortable presenting and speaking in large groups.

  • Essential active listening skills with ability to hear and understand others.

  • Gained skills in both providing and accepting feedback when working in a team environment.

  • Ability to process responses from others effectively.

 Computer

  • Proficient in Microsoft Office Suite 2016 and Google Suite.

  • Google Analytics for Beginners Certificate.

  • Ability to learn new programs quickly.

  • Multiple courses with thorough training in Word, Excel, PowerPoint, and Prezi. 

  • Proficient knowledge of design software such as Publisher and Canva.

  • Ability to use accounting software such as QuickBooks.

  • Ability to use e-commerce software such as Shopify.

  • Ability to use group/team apps like Microsoft Teams, Basecamp, and Asana.

  • Knowledge of Salesforce.

Leadership

  • Acted as a team lead for multiple school projects and extra-curricular committees within the college.

  • Acting as a mentor and example for other students.

  • Strong coordination skills with experience in delegation and supervision with respect’s to group projects.

Other

  • Effective time-management skills and ability to balance multiple priorities.

  • Ability to take guided initiative into work in an organized fashion.

  • Initiative and ability to work independently.

  • Strong work ethic and motivation.

  • Eagerness and commitment to learn new skills.

  • Ability to hyperfocus while working efficiently and applying a strong attention to detail.

  • Takes pride in professionalism and team skills.

VOLUNTEER EXPERIENCE

Co-Curricular Advisory Committee (CCAC) | 2019/20

St. Lawrence College, Kingston Campus

  • Participated in “voting” on applications submitted for approval to reach a consensus throughout the entire team.

  • Suggested the percentage to fund (or pay back) applicants to ensure a level of fairness across all applications.

  • Attended meetings once every month to take regular meeting minutes and keep the team up to date.

Volunteer Tutor | 2015

Oxford Learning Centre

  • Supported small groups of children ages 4-7 under the supervision of the classroom teacher to help them with their daily workbooks and learning.

  • Followed specified lessons to assist students with their reading, spelling, and understanding of key concepts.

  • Helped young students with their Math homework to help set them up for the next academic year.

  • Answered questions from students and teachers in a timely and efficient manner to remain productive.

  • Communicated professionally with teacher and students, as well as remained friendly and compassionate when working with the students to ensure feelings of encouragement and accomplishment.

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