Projects
This gallery showcases personal, education-based, and work-related projects.
Glow Skincare Co. Brochure
Brochure Version 2.0
I was tasked by GLOW owner, Colleen White, to update their brochure as many clients wished for something to take home with them.
Since the bones of the brochure were already complete I moved directly into updating the brochure with the requested adjustments. I revised the copy and services and changed some of the accent colours.
I then worked with Colleen to select the photos. Collectively we decided to use the darker image on the inside of the brochure to separate the information visually. It also serves to replicate the in-person experience of GLOW. The downtown Kingston location is bright and airy when you walk in, but the spa area is much darker and more atmospheric when you enter through the sliding barn doors.
Katherine Burrows Creative Marketing Content
The Storytelling Series: Blogging, eBook Design and Development, and Social Media Marketing
Shopify Basics & Seller Badge
Individual Assignment
This assignment was for a Retail Marketing Strategies class where I had the opportunity to design an ecommerce website on Shopify with a chance to gain the two Shopify badges to display on my LinkedIn Profile.
I chose to do a gift/stationery retail shop that included several products with descriptions, an about page, mission/vision/values, FAQs, and more. The screenshots above showcase the homepage of the website I designed.
To conclude the assignment the students had the chance to "shop" at each other's stores and I received wonderful feedback from both my professor and my peers.
Business Plan Development
Group Assignment
This was a group assignment, I worked in a team with five other members that all contributed to a business plan for an app-based company. Collectively we brainstormed app ideas and settled on one that would benefit students educationally as well as mentally and emotionally.
here. is a productivity and well-being app that allows students to keep track of their courses and day-to-day schedule, while also providing the benefit of self-care and emotional well-being check-ins. There is also a feature that lets you connect to the community of users to help make friends and hold each other accountable.
I had the privilege of developing the visuals of the app and used Canva to design concepts for each screen. I also conducted the majority of the background research into the industry, the trends, and the major competitors. I also took on the Risk Management section of this business plan in addition to the Product/Operational Plan.
The here. apps mission/vision/values:
Mission - Simplifying the balance between school and self-care.
Vision - To create a world where being well is part of being a student.
Values - The here app is designed to build a community, focusing on three key values:
Balance in all things that we do, say, and believe. Without balance, there is no wellness. Wellness in every area of our lives so that we can always bring our best. Without wellness, there is no opportunity for sustainable success. Sustainable success because success without sustainability is temporary. When success becomes unsustainable, there is no balance.